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• Market research and analysis
• Development of marketing strategies and plans
• Creation of advertising campaigns
• Graphic design and branding
• Website development and optimization
• Search engine optimization (SEO)
• Content marketing and content creation
• Social media marketing
• Email marketing
• Public relations (PR)

There’s no set rule for how much of your annual budget should be allocated to marketing services, as it depends on various factors such as your industry, company size, and goals. A general guideline, however, is to allocate around 5-10% of revenue for marketing. It’s important to set your budget based on your marketing objectives and expected outcomes.

This depends on the agency and the specific services. When your agency knows what it’s doing, collaborating with them is highly cost-effective as they possess the expertise, resources, and know-how to implement effective marketing strategies. This can save you both time and money.

• Define your goals and needs in the marketing realm.
• Research different agencies, examining their experience, references, and client reviews.
• Shortlist and arrange personal meetings or presentations to get to know the agencies better.
• Ask questions about their approach, services, team, and track record.
• Check if the agency has experience in your industry or has successfully executed similar projects.
• Consider your budget and compare costs across different agencies.
• Choose an agency that demonstrates both professional expertise and a good cultural fit.

• Access to a wide spectrum of expertise and experience as an agency has a team of specialists in various fields.
• Flexibility and scalability, as agencies can deploy resources and expertise as needed.
• Cost savings compared to hiring and training an internal marketing team.
• External perspective and fresh ideas, as agencies often work with diverse clients and industries, offering a broad view of marketing strategies.
• Access to advanced tools, technologies, and resources that an internal department might not have.
• The ability to focus on your core business while the agency takes care of your marketing activities.