KRUZIK Uhren – Juwelen GmbH
Our client Juwelier Kruzik commissioned us to relaunch their social media appearance and take over both strategically and operationally. The professional social media presence on Facebook and Instagram which is available now will enhance their brand awareness and attract new customers.
The social media presence on Facebook and Instagram has a consistent corporate image that matches the company’s corporate identity. The integration of the online shop on Facebook also allows direct online shopping at Juwelier Kruzik via social media.
Due to the new strong social media presence, even brands in the portfolio of Juwelier Kruzik were drawn to their channels. From then on, Facebook and Instagram have been used for promotional activities at Juwelier Kruzik.
Since 1865 and meanwhile over four generations, the Kruzik family has been passionately dedicated to watches and jewelry. The company’s success is not only based on a product range that is always in line with the time, there is also a strong emphasis on customer service. The high quality is also reflected in the fact that there is a certified service center for the top brands like Omega, Longines, Rado and Tissot on site. Of course, other models of different brands are also repaired and serviced.
As a first step after taking on the contract, we carried out a competitor analysis to evaluate their current market position and obtain lessons learned from their own channels. Subsequently, a new strategy was developed and implemented in line with the corporate identity, which has been regularly evaluated and optimized through ongoing monitoring of the activities.